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Conquering QSR Marketing’s Final Frontiers

Conquering QSR Marketing’s Final Frontiers

While today’s sophisticated quick service restaurant (QSR) marketers display exceptional creativity, the most successful are also leveraging data and technology in ingenious ways to conquer the last “marketing gap” and close the loop. Which marketing gap?...

Privacy and Control of Retailer Data

Privacy and Control of Retailer Data

Retailers cannot compete with the size of Google, Facebook or Amazon’s first party databases. And that’s ok. Retailers can still generate tremendous value and growth with their CRM and CDP files through smart connections to other trusted partners. The value of data is...