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Comscore and Verisk’s Commerce Signals Expand Cookieless Audience Engagement for Advertisers
Comscore and Commerce Signals announced an agreement to begin developing next-generation contextual audiences for ad targeting across digital, mobile, and CTV ad inventory.
The power of transaction-based audiences
improves everything digital marketers do
Robert Keith, a Pillsbury marketing executive first outlined the shift towards customer-centered marketing in his article “The Marketing Revolution.” Learn what the consumer wants; create advertising copy that captures their attention; and success will come, he said....
ADARA Partners with Commerce Signals to Deliver Total Economic Impact Insights to Destination Marketers
With Payment Card Measurement Insights Across Media Channels and Vendors, Destination Marketers Can Plan, Measure and Attribute Investments with More Confidence PALO ALTO, CA, USA, June 15, 2021 /EINPresswire.com/ -- ADARA, the global leader in predictive consumer...