by Commerce Signals | Jul 14, 2021 | Data
Robert Keith, a Pillsbury marketing executive first outlined the shift towards customer-centered marketing in his article “The Marketing Revolution.” Learn what the consumer wants; create advertising copy that captures their attention; and success will come, he said....
by Juan Duarte | May 26, 2021 | Data
Commerce Signals Card Transactions Data Used in Federal Reserve Bank of New York Analysis. The following excerpts are from a recent article from the Federal Reserve Bank of New York. Commerce Signals, a TransUnion company, provided the consumer card transactions data...
by Juan Duarte and Nick Mangiapane | May 14, 2021 | Article, Data
The decade from 2010-2019 saw marketers adapt their strategies and tactics to keep up with consumer behavior and technology changes. Smartphone adoption quadrupled from 20% to 85%. Marketers, armed with more data than ever, responded by quintupling their investments...
by Melissa Lagrange | Mar 7, 2021 | Article, Data
In the 5 weeks following Holiday 2020, retail credit and debit card sales were up about 20% year over year (YoY). By comparison, post-Holiday 2019 only grew by about 10%. So what is driving this post-Holiday 2020 growth for retail? Online sales during...
by Anoti Deyala and Michael Carrie | Feb 1, 2021 | Article, Data
The week of Christmas 2020 looked a lot different than 2019. The coronavirus pandemic and government recommendations not to travel or gather with friends and family put a damper on traditions. Covid-19’s rapid spread impacted consumer spending patterns as well....
by Nick Mangiapane | Oct 5, 2020 | Article, Data
Commerce Signals Consumer Spending Data Used in Analysis by Federal Reserve Bank of New York The following excerpt is from a recently published article from the Federal Reserve Bank of New York. Their comprehensive analysis is refreshingly apolitical. Here’s a...
