by Nick Mangiapane | Sep 16, 2019 | Article
Which of your retail marketing efforts are driving sales? How confident are you in your answer? Our work with leading national retailers and restaurants shows that 47% of digital marketing spend is wasted — as in the ad impressions drove no incremental sales...
by Nick Mangiapane | Sep 3, 2019 | Article
Marketers have more data than ever before, but they’re losing sight of the forest because of all the trees. MTA is the trees. Nonincremental trees. Comparatively, closed-loop measurements are a more reliable way to tie marketing activities to their impact on...
by Gary Solomon | May 16, 2019 | Article, Data
Retailers cannot compete with the size of Google, Facebook or Amazon’s first party databases. And that’s ok. Retailers can still generate tremendous value and growth with their CRM and CDP files through smart connections to other trusted partners. The value of data is...
by Nick Mangiapane | Dec 12, 2018 | Article
Long-term decisions come with the benefit of more data and more time. Short-term decisions can feel more harried and uncertain, so it’s easy to see why they might take a back seat to strategic pursuits. But thinking ahead about inevitable short-term needs to boost...
