News & Insights
A Holiday Unlike Any Other – Changes in Consumer Spending Behavior
The week of Christmas 2020 looked a lot different than 2019. The coronavirus pandemic and government recommendations not to travel or gather with friends and family put a damper on traditions. Covid-19's rapid spread impacted consumer spending patterns as well....
Did State Reopenings Increase Consumer Spending? NY Fed Analysis
Commerce Signals Consumer Spending Data Used in Analysis by Federal Reserve Bank of New York The following excerpt is from a recently published article from the Federal Reserve Bank of New York. Their comprehensive analysis is refreshingly apolitical. Here's a link to...
6 Companies That Won Market Share This Summer
With total consumer card spending down 2% from Memorial Day to Labor Day, most companies needed to take share from competitors to even partially offset category spending declines. That’s a tall order when faced with all of the operational and personal challenges...
Latest Consumer Spending Trends
Consumer Spending Overall and By State Consumer card spending nationally was still 3.1% behind 2019 over the most recent four weeks of available data (6/21/20 – 7/18/20), but the results vary widely by state. Where COVID-19 cases have surged, sales remain further...
6 Ways to Improve Retail Marketing KPI Accuracy and Actionability
Which of your retail marketing efforts are driving sales? How confident are you in your answer? Our work with leading national retailers and restaurants shows that 47% of digital marketing spend is wasted -- as in the ad impressions drove no incremental sales for the...
A Better Way to Gauge Sales Lift: Closed-Loop Measurement
Marketers have more data than ever before, but they’re losing sight of the forest because of all the trees. MTA is the trees. Nonincremental trees.