News & Insights
Comscore and Verisk’s Commerce Signals Expand Cookieless Audience Engagement for Advertisers
Comscore and Commerce Signals announced an agreement to begin developing next-generation contextual audiences for ad targeting across digital, mobile, and CTV ad inventory.
The power of transaction-based audiences
improves everything digital marketers do
Robert Keith, a Pillsbury marketing executive first outlined the shift towards customer-centered marketing in his article “The Marketing Revolution.” Learn what the consumer wants; create advertising copy that captures their attention; and success will come, he said....
ADARA Partners with Commerce Signals to Deliver Total Economic Impact Insights to Destination Marketers
With Payment Card Measurement Insights Across Media Channels and Vendors, Destination Marketers Can Plan, Measure and Attribute Investments with More Confidence PALO ALTO, CA, USA, June 15, 2021 /EINPresswire.com/ -- ADARA, the global leader in predictive consumer...
Racial and Income Gaps in Consumer Spending following COVID-19. NY Fed Article
Commerce Signals Card Transactions Data Used in Federal Reserve Bank of New York Analysis. The following excerpts are from a recent article from the Federal Reserve Bank of New York. Commerce Signals, a TransUnion company, provided the consumer card transactions data...
A New Decade of Marketing Has Begun: 3 Consumer Shifts That Require Change
The decade from 2010-2019 saw marketers adapt their strategies and tactics to keep up with consumer behavior and technology changes. Smartphone adoption quadrupled from 20% to 85%. Marketers, armed with more data than ever, responded by quintupling their investments...
Covid-19’s Impact on Consumer Spending Continues into 2021
In the 5 weeks following Holiday 2020, retail credit and debit card sales were up about 20% year over year (YoY). By comparison, post-Holiday 2019 only grew by about 10%. So what is driving this post-Holiday 2020 growth for retail? Online sales during...