by Nick Mangiapane | Oct 12, 2022 | Data
It’s no secret the holiday season is a key sales period for retail, travel, and many other industries, so much so that these sales can make or break a business, large or small. With high inflation and fears of consumers pulling back, there are a lot of unknowns this...
by Nick Mangiapane | Mar 30, 2022 | Data
In marketing, there is no substitute for knowing your work is driving better outcomes for your business. Just like the got milk ads implied, there are alternatives, but they are not the same. I recently had a spirited debate with a friend about whether there was such...
by Nick Mangiapane | Jun 15, 2021 | News, PRESS RELEASE
With Payment Card Measurement Insights Across Media Channels and Vendors, Destination Marketers Can Plan, Measure and Attribute Investments with More Confidence PALO ALTO, CA, USA, June 15, 2021 /EINPresswire.com/ — ADARA, the global leader in predictive...
by Nick Mangiapane | Oct 5, 2020 | Article, Data
Commerce Signals Consumer Spending Data Used in Analysis by Federal Reserve Bank of New York The following excerpt is from a recently published article from the Federal Reserve Bank of New York. Their comprehensive analysis is refreshingly apolitical. Here’s a...
by Nick Mangiapane | Sep 17, 2020 | Article, Data
With total consumer card spending down 2% from Memorial Day to Labor Day, most companies needed to take share from competitors to even partially offset category spending declines. That’s a tall order when faced with all of the operational and personal challenges...
